Hendrick Subaru are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Hendrick Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Hendrick Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Hendrick Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Greater Birmingham Humane Society
Cahaba River
AAAS
Make A wish
LLS
Love Promise Stories from Hendrick Subaru
Subaru and Hendrick Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Sharing the Love: Supporting Wishes for Alabama Children - Jessica S
Hendrick Subaru is proud to support its community through the Subaru Love Promise, continuing a meaningful partnership with Make-A-Wish Alabama that began in 2018. This year, Hendrick Subaru presented a check for $6,546 to Make-A-Wish Alabama, made possible through the Subaru Share the Love Event. As one of Hendrick Subaru's hometown charity partners, Make-A-Wish Alabama plays a powerful role in bringing hope, strength, and joy to children facing critical illnesses. Their work creates life-changing wishes that uplift not only the children but also their families and entire communities. Through the Subaru Share the Love Event, Hendrick Subaru is able to help fuel this mission and support the organization's efforts to grant more wishes across the state. The partnership is rooted in a shared commitment to making a positive impact and creating brighter moments for those who need it most. Hendrick Subaru is honored to continue standing alongside Make-A-Wish Alabama and remains dedicated to helping inspire hope and make a difference in the lives of local children and families.
Hendrick Subaru and Greater Birmingham Humane Society Continue a Meaningful Partnership - Jessica S
Hendrick Subaru is proud to continue its commitment to the community through the Subaru Love Promise. As part of this ongoing mission, Hendrick Subaru recently presented a check for $9,380 to the Greater Birmingham Humane Society, a valued partner since 2018. This donation was made possible through the Subaru Share the Love Event, an annual initiative that allows retailers to give back to causes that make a meaningful difference locally. The Greater Birmingham Humane Society has long been one of Hendrick Subaru's hometown charity partners, working tirelessly to provide care, shelter, and loving homes for animals in need. Over the years, this partnership has grown stronger, rooted in a shared passion for compassion and community impact. The funds from this year's event will help support the organization's ongoing efforts to rescue, rehabilitate, and rehome animals throughout the Birmingham area. Hendrick Subaru is honored to stand alongside the Greater Birmingham Humane Society and remains dedicated to making a positive difference in the lives of pets and the people who love them.
Hendrick Subaru Honored to Turn Compassion into Action Through the Subaru Love Promise - Jessica S
At Hendrick Subaru, giving back is at the heart of everything we do. Through the Subaru Love Promise, we are committed to making a meaningful difference in the lives of those in our community. This past week, we were incredibly honored to be recognized by Make-A-Wish Alabama as a member of their Constellation Society, an inspiring group of individuals and organizations dedicated to making life-changing wishes come true for children across our state. Being inducted into the Constellation Society is more than a milestone for our team. It reflects the generosity of our customers, the dedication of our staff, and the strength of a community that believes in showing up for one another. Together, we have the opportunity to bring hope, strength, and joy to children and families when they need it most. As we celebrate World Wish Month alongside so many incredible WishMakers, we are reminded of the power of compassion in action. Hendrick Subaru is proud to stand with Make-A-Wish Alabama in helping transform lives, one wish at a time.
Where Community and Conservation Take Root at Hendrick Subaru - Jessica S
This past Saturday, we had the privilege of bringing our community together for a meaningful day rooted in care, connection, and a shared commitment to the future. By giving away free, healthy growing trees, we were able to take a simple but powerful step toward creating a greener tomorrow. What made the day truly special was the guidance of certified arborist Adam Lyons, the highest certified arborist within a 350 mile radius. Adam generously spent time with each new tree owner, answering questions, offering personalized care advice, and ensuring every tree has the strongest possible start. His expertise turned this event into more than a giveaway. It became an opportunity for education, stewardship, and long term impact. At Subaru, we believe in being more than a retailer. Through the Subaru Love Promise, we are committed to supporting the communities we serve and protecting the environment we all share. This event reflects that promise in action. Each tree given represents cleaner air, stronger neighborhoods, and a lasting investment in future generations. We are incredibly grateful to everyone who joined us and helped make this day so impactful. Together, we are growing something that will last far beyond a single Saturday, one tree at a time.
Wrapping Our Community in Warmth and Care - Jessica S
This year's Subaru Love Promise event reminded us why giving back is at the heart of everything we do. For the second year in a row, we were honored to partner with the Salvation Army, and to celebrate the third year of Subaru and Operation Warm working together to bring warmth, comfort, and confidence to children in our community. The Operation Warm Coats project was nothing short of unforgettable. The day was filled with laughter, high energy, and genuine connection as we spent time with some truly amazing kids. Watching them play, smile, and carefully choose their very own brand new winter coats was a powerful reminder that small acts of kindness can make a lasting impact. Seeing their faces light up was the moment that stayed with us long after the day ended. This initiative represents more than coats. It represents dignity, care, and a promise to stand alongside our community when it matters most. We are incredibly proud to support Operation Warm, Subaru, and the Salvation Army through the Love Promise, and to be part of something that makes such a meaningful difference. We are already looking forward to doing it all again next year.
Driven by Heart On the Court and in Our Community - Jessica S
At Subaru, our Love Promise is about showing up for the communities we serve. This season, that commitment is proudly on display as we support UAB Basketball and join in the energy, teamwork, and passion that make game days so special. The dedication and heart that drive UAB Basketball reflect the same values that guide Subaru, and we are honored to cheer them on all season long. Through Subaru Loves to Help, we also invited fans to share Messages of Hope while participating in our coat drive. These messages will serve as a powerful reminder that compassion and community go hand in hand. Whether supporting our team or helping neighbors stay warm, these moments show what is possible when people come together. This is the Subaru Love Promise in action, and we are proud to share it with the UAB community.
2025 Impact Report-Subaru Loves Pets - Jessica S
The Subaru Loves Pets® Program exemplifies what community partnerships can achieve. By working together, we've not only connected hundreds of animals with loving homes but also inspired compassion throughout our community. We are so thankful for Hendrick Subaru and all that they do to support our mission to promote the humane treatment of people and animals through education, advocacy, and services.
Supporting the Alabama Institute for Deaf and Blind - Jessica S
At Hendrick Subaru, we believe in the power of community and giving back. For the past three years, we have had the privilege of partnering with the Alabama Institute for Deaf and Blind (AIDB) to spread holiday cheer, and this year was no exception. The Subaru Love Promise is all about making a difference in the lives of those who need it most, and our continued commitment to AIDB is a testament to that promise. In December, our team visited AIDB once again to provide a hot, festive lunch and distribute Christmas presents to the students. The joy in the room was evident as the students unwrapped their gifts. Each present was carefully chosen and brought smiles to faces young and old alike. For many of these students, it was not just about receiving a gift; it was a reminder that they are seen, valued, and loved. The impact of these visits extends beyond the holidays. Over the years, we have built a strong bond with the students, faculty, and staff at AIDB. This relationship reflects the spirit of Subaru’s Love Promise by showing up year after year to make a lasting difference. This year, Hendrick Subaru provided more than just lunch and gifts. We shared moments of connection and kindness, and in return, we were reminded of the power of community and the joy of giving. We are deeply grateful for the opportunity to support such an inspiring group of students and educators. As we reflect on our third year of partnership with AIDB, we look forward to continuing this tradition and spreading even more love and joy in the years to come. The Subaru Love Promise is not just a slogan; it is a way of life for all of us at Hendrick Subaru.
Growing Community Through Friendsgiving - Jessica S
For the second year in a row, Hendrick Subaru proudly partnered as the presenting sponsor of Friendsgiving, a heartfelt community celebration benefiting The Breadbox Foundation. What began as a simple idea: to gather, give thanks, and give back has grown into a powerful tradition rooted in compassion, creativity, and connection. True to the Subaru Love Promise, Hendrick Subaru believes in supporting organizations that uplift and inspire the community. The Breadbox Foundation embodies that spirit beautifully. Their mission “feeding life into people through education and fine arts” opens doors, sparks imagination, and helps individuals discover confidence, purpose, and the joy of expression. Their programs empower people of all ages to grow, learn, and thrive through the transformative power of the arts. Friendsgiving brought all of that energy to life. With Hendrick Subaru’s support, the event expanded its reach, enabling The Breadbox Foundation to continue creating opportunities for creative learning, mentorship, and artistic enrichment. Attendees enjoyed an evening filled with gratitude, unity, and celebration, all while supporting the foundation’s commitment to opening hearts and minds. For Hendrick Subaru, this partnership is more than a sponsorship. It’s a reflection of the Love Promise: a promise to stand with organizations who lift communities higher, a promise to help nurture creativity and education, and a promise to keep adding “bread to the Breadbox” so more lives can be touched by the arts. Together, we’re not just celebrating Friendsgiving- We’re feeding hope, inspiration, and possibility into our community.
Packing Boxes, Spreading Love - Jessica S
Our team came together to serve our community at the Community Food Bank of Central Alabama, and it was an incredible day. With teamwork, heart, and plenty of hard work, we packed 1,077 boxes filled with food for families and senior citizens in need. We are proud of what we can accomplish when we unite with a shared purpose. This is what it means to be part of the Hendrick & Subaru family: supporting our community, lifting others up, and making a real difference. Thank you to everyone who volunteered and helped spread love throughout this fall season.
